You are renting leads, not owning them
Shared leads mean the homeowner has already spoken to two competitors before you call back. The margin goes to the platform and the job goes to whoever was free at 2pm.
Houston roofers
That $130 lead from Angi? Three other roofers bought it too.
You are not competing on quality any more. You are competing on who dials first, and paying for the privilege. We build roofing sites that generate leads you own.
- Instant estimate from an address
- Text alert in under 30 seconds
- Storm-path address checker
Rather talk? (346) 876-2354
Where the money is actually leaking
Form submissions land in an inbox nobody watches
A homeowner filled in your contact form forty minutes ago. If nobody has called, the roofer who called in five minutes is already on the roof measuring.
Storm weeks are won in the first 48 hours
Everyone in the hail swath is searching at once. They call whoever looks like they handle insurance claims, not whoever is cheapest, and they decide fast.
The total ends the conversation
Plenty of lost jobs are not lost on price. They are lost because the homeowner heard one large number with no monthly figure beside it and went quiet.
What we build instead
Not a template with a contact form bolted on. These are working tools, built for your trade, that run while you are on a job.
Instant estimate from an address
Homeowner types their address. Roof measured from satellite imagery, storm history checked, estimate range on screen in under a minute, then it books them.
Text alert in under 30 seconds
Every submission texts your phone immediately and auto-replies to the homeowner so they stop shopping while they wait for you.
Storm-path address checker
Homeowner sees whether their street was in the swath and books an inspection on the spot. Paused between events, live within hours of the next one.
Financing shown before the total
Prequalification built into the estimate through the provider you already use, so the monthly figure appears alongside the price rather than after it.
See it working
Try the estimator
A working build, not a mockup. Type any address and watch it measure the roof, check storm history and price the job. This is the tool that goes on your site.
What it costs
Fixed price, agreed before anything starts. Which tier fits depends on what you already have, which is what the teardown is for.
Lead Engine
$6,500
Three to four weeks
Site, speed-to-lead alerts, real booking, call tracking and one estimator tool.
Growth System
$15,000
Five to seven weeks
Everything above plus financing integration, CRM sync, review automation and the full vertical tooling.
Custom Ops
From $25,000
Scoped per build
Dispatch, crew scheduling and customer portals. Where an off-the-shelf product stops being an option.
Ongoing: $500 to $1,200 a month. Hosting, monitoring, monthly reporting and ongoing changes. Optional, and cancellable. You own the code, the domain and the data either way, so nothing switches off if you stop.
Questions
How is this different from the website my current marketing company built?
Most contractor sites are brochures with a contact form bolted on. The form goes to an inbox, nothing is tracked, and nobody finds out a lead went cold until the month-end report. What we build is a quoting and intake tool that happens to look like a website. If your current site already texts you in thirty seconds and quotes from an address, you do not need us.
Do I have to stop using Angi or HomeAdvisor?
No, and we would not tell you to on day one. Shared leads still close. The point is to stop being entirely dependent on them, so the platform cannot raise your cost per lead and take the difference.
What does it cost?
It depends on what you already have and how much of it is worth keeping. That is genuinely why the teardown is free rather than a sales tactic: we would rather look first than quote blind. Nobody is asked to commit to anything to get the video.
How long does it take to build?
A few weeks for a full build, less if we are fixing tracking and intake on a site that is otherwise fine. The teardown tells you which of those you are looking at.
Who owns the site when it is done?
You do. Code, domain, hosting accounts and any data in it. No seat licenses and nothing to renegotiate later. If you stop working with us, nothing switches off.
Start with the 5 minutes teardown.
Send your website. You get a short video back within two business days naming what is leaking and what to fix first, in order. No call booked, nothing to sit through.
Worth doing before the next hail event rather than during one. Storm weeks are the wrong time to be rebuilding intake.